WARDROBE HEROES

2022-03-24T07:00:00.0000000Z

2022-03-24T07:00:00.0000000Z

Tangible Media

https://good.pressreader.com/article/281689733304247

Editorial

Eco-conscious fashion label Esse is taking a new approach to tackling the garment industry’s overproduction problem by restructuring its business model with the launch of Wardrobe Heroes and a made-to-order model. These all-occasion classics are meant to make a statement, focusing on refined tailoring while staying true to Esse’s ethos of creating minimal and enduring styles, and ordered on demand. “Overproduction and waste is such a huge issue for the fashion industry and we need to make changes in a bold and radical way,” says Esse designer and founder Alicia Tsi. “Only by reducing our impact can we grow in a sustainable way that ensures our brand and the planet’s long-term future. “We have decided to streamline our current range and cut back on product launches, launching only one key product a month.” The made-to-order model also allows customers to make small customisations to their garments.

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